Eleanor Tweddell

Why Slowing Down Is the Fastest Way Through Change

We’ve been told that speed wins. Eleanor Tweddell disagrees.

In a world that glorifies pace, we’ve learned to treat pausing as falling behind, messiness as failure, and uncertainty as something to eliminate. But what if those instincts are exactly what’s holding us back?

Drawing on her five-step Change Mastery framework — Pause, Mess, Play, Try, Restart — and making the case that good change starts by stopping, sitting in the mess, and playing before you act, Eleanor argues that the instincts we suppress under pressure are precisely the ones we need most.

Eleanor Tweddell works at the intersection of leadership, transformation, and reinvention, helping organisations build the curiosity and adaptability to move forward when the ground shifts beneath them.

Her authority on the subject is hard-won. After 20 years in senior corporate roles, spanning Whitbread, Costa Coffee, Virgin Atlantic, and Vodafone, Eleanor experienced redundancy firsthand. Rather than seeing it as a setback, she used it as a catalyst, building a business dedicated to helping others navigate change and transition with greater clarity and confidence.

Eleanor is the author of two books — Another Door Opens: 5 Steps to Navigating Change and Why Losing Your Job Could Be the Best Thing That Ever Happens to You. A trusted voice on change leadership, she works with clients including Channel 4, BAFTA, and Reach plc.

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