Insightful Adman
Rory Sutherland, Vice Chairman of Ogilvy & Mather talks to us about behavioural and economic science. Rory uses examples from travel, marriage, technology, and the world of advertising, questioning the job of marketing by looking at the context of decision making, complementarity, human rational, creating value through perception and persuasive technology.
Rory has spoken previously at Thinking Digital 2010 and his TED Talks have been viewed more than 7.5 million times.
