Jason Fried is the co-founder and CEO of Basecamp (formerly 37signals), a Chicago based software firm. Fried is the co-author, with David Heinemeier Hansson, of the book “Rework,” about new ways to conceptualize working and creating. Salon’s Scott Rosenberg called it “a minimalist manifesto that’s profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more. Since 2010, Jason has contributed a monthly column to Inc. Magazine called “Getting Real”. Jason holds a bachelor’s of science degree in finance from the University of Arizona.